Why You’re Not Getting Booked (And How to Fix It Without a Complete Overhaul 🧰)
🤏 Minor tweaks go a looooong way in this business
Happy June, Folks! 🙋🏾♂️
We’re about three months away from our biggest event of the year.
Look: We’ve built a no-fluff, actionable experience that will put money in your pocket and real relationships into your life.
Here’s What’s On Tap for PLATFORM™ 2025:
🔥 Session 1: Let’s Craft The Killer Keynote From Start To Finish
🔥 Session 2: An Insider’s Look Into Speaker Bureaus
🔥 Session 3: 5 Negotiation Strategies To Drive Connection & Boost Revenue
🔥 Session 4: A Proven Formula For Setting Your Speaker Fee
🔥 Session 5: Live Workshop: Turn Your Book Idea Into An Outline And Action Plan
🔥 Session 6: The Hot Seat: Let’s Build Solutions For Your Speaking Business
Location 📍 —> Austin, TX | Sunset Room
Date 🗓 —> September 20-21 (Saturday and Sunday)
Spots are filling up fast, so register today.👇🏾
Why You’re Not Getting Booked (And How to Fix It Without a Complete Overhaul 🧰)
You’ve done the work…
✅ you’ve crafted a talk
✅ you’ve built a website,
✅ you’re out there pitching yourself to events, and getting... silence.
Or maybe worse: you do hear back with interest, and then nothing.
You’re not alone.
I get emails from a ton of MYMers asking if they should go through a complete brand overhaul.
Revamping your brand is not the answer. Your offer probably isn’t broken. It’s just unclear.
The Real Reason Your Speaking Gigs Aren’t Landing
When event organizers or decision-makers don’t immediately understand what you offer—and how it solves their problem—they move on.
This applies whether you’re pitching a keynote, a hands-on workshop, or a hybrid model that includes coaching or training after the event.
The big question they’re asking (often unconsciously) is:
“What do I get out of this—and why does it matter right now?”
If your pitch or speaker materials don’t answer that fast, you’ll struggle to convert interest into bookings.
3 Signs Your Message Is Missing the Mark
Not sure if clarity is the issue? Look for these red flags:
You’re getting “polite” interest but no real commitments.
You feel uncertain when describing your talk’s core message.
You hear things like, “That sounds interesting!”... but no follow-up.
These aren’t signs that your idea is bad.
They’re signs your positioning is off.
You Don’t Need a Rebrand—You Need Sharper Language
What you actually need is to nail down a few three things:
The transformation your talk delivers
The specific audience who needs that transformation
Why it matters now—urgency is essential
Try this formula to sharpen your offer:
“I help [specific group] overcome [real challenge] so they can [tangible outcome], using [your talk, workshop, or method].”
Simple. Clear. Effective.
Stop Selling Features—Start Solving Real Problems
People won’t pay for information. They’ll pay for relief, results, and resolution.
Your audience isn’t just asking what your talk includes. They’re asking:
“How is this relevant to what I’m struggling with today?”
“Will this help solve my current challenge?”
“Why should I choose you over someone else?”
If you can answer those questions in your materials and pitch—you’re on the right track.
Don’t Wait…
We’ll max out on capacity for this year’s PLATFORM™️ .
Let’s see you in Austin!
Ready to invest in your speaking business? Here are ways we can help:
Community: Why stay on the Internets when you can come outside? Join a community of speakers at every stage of their business for an exclusive in-person mastermind. Sign up for PLATFORM
™2025 (Sept. 20-21 | Austin, TX).Coaching: Over the past 18 months, we’ve coached 19 speakers who ranged from I’m just getting started to I want to charge more. If you want a guided gameplan get you to the next level, then schedule a discovery call with our co-founder, Will Baggett today.
Courses: Our “Get Paid to Speak” course shows you, step-by-step, how to build a speaking business. These seven modules will put you in position to monetize your message.
If you liked today’s newsletter, be sure to like, share, and comment below.👇
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