What Separates the $1K Speaker from the $10K Speaker?

It may not be what you think...👀

Before we get started this week, two quick announcements:

• We’re hosting a live webinar this Thursday, Aug. 10 (6:00 - 6:45 PM Central). 🥳

  

  • We’ll show you how to:

    • Book your first 5 Gigs

    • Conquer Speaker Impostor Syndrome (SIS)

    • Design irresistible titles that keep you booked

    • Convert your speaking gig from a Side Hustle into your Main Hustle

  • Here’s the Webinar Link. Passcode: 846959

• Early Bird Registration for PLATFORM™ ends next week. I’d register ASAP. 😉

  

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How Can I Get Paid More for My Keynotes?

A speaker who’s been stuck at the $1K speaking level reached out to ask me what she could do to climb the fee ladder.

In an earlier post, I broke down the The Speaker’s Hierarchy of Fees.

Now, let’s talk about how to scale that ladder. 👊🏾

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1. Turn up your Social Media LinkedIn Volume

I’ll keep preaching this sermon until the day I die: LinkedIn is where speaking careers are made.

• Not the App formerly Known as Twitter

• Not Instagram

• Definitely not TikTok (I’m pretty sure this is not a TikTok crowd 😂)

It’s LinkedIn.

This is the place where people are primed to do business.

If you want to reach the people who hire speakers, you need to consistently show people that you speak.

• Pictures

• Graphics

• Videos

If you’re afraid of self-promotion, then you’ll stay at the $1K level (or below). 🤷‍♀️

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2. Upsell Yourself at the End of Your Talk

When I first started speaking, people would come up to me after my talk and ask questions like, “Is this what you do?”

I’d look at them like this 👇 because my brain was screaming, “Isn’t that what I just did?”

But you know what?

Good marketers assume their prospects don’t know and don’t care about their product.

And….

Highly paid speakers assume the audience doesn’t know they are professional speakers.

Solution: In the last two minutes, put up a slide with your email and cell number and ask people to hire you.

Then, stay in the room and talk to as many people as you can, and tell them the exact same thing.

That’s it.

That’s how you turn one talk into ten talks. 👊🏾

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3. Write a 📙

There are absolutely 0️⃣ barriers to entry for writing a book.

You don’t have to wait on Penguin to bless you.

You can hire a self-publishing company to edit, design and print your book (heck, some of them will even ghostwrite it for you).

Without a doubt, launching Call An Audible in 2016 was the most impactful move in my speaking career. It elevated my name recognition and speaking fees.

If you’re serious about playing the long game in this profession, writing a book should be at the top of your to-do list.

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