The Simple 3-Step Process to Convert Your Keynote into a Stellar Workshop
The Simple 3-Step Process to Convert Your Keynote into a Stellar Workshop
🎙 PLATFORM 2024 RECAP
What an incredible time with MYMers from across the country last month!
If you’re feeling FOMO, well, you should. 😂
We will be hosting PLATFORM in Austin next October.
Be on the lookout for the date and we’ll see you in the ATX.
The Simple 3-Step Process to Convert Your Keynote into a Workshop
Based on my conversations with event planners for engagements in 2025, I am noticing an added emphasis on workshops over keynotes.
Here is the three-step process to converting your keynote into a workshop that sells.
1. Convert the What Into a How
What is the key theme of your keynote?
Women’s empowerment? Effective communication? Transformational leadership?
The first step to convert your keynote into a workshop is to craft a how out of your what.
Create concrete steps that will lead your audience to the transformation that you’re promising in the keynote.
Take your audience on a journey by giving them a roadmap.
2. Add a Game or Activity (and bring some Candy 🍬)
The lifeblood of a good workshop is engagement.
Because the workshop space is smaller and the setting mimics a classroom, this is an environment where you have to put on your teacher hat.
Games.
Activity.
Trivia.
Add an element of engagement that will keep the members of your audience excited.
Whenever, I host a workshop, I bring candy and place a pile of it in the middle of each table.
Why?
Everybody loves candy and the more people chew and smile, the more they learn. 😉
3. Turn Your Attendees into Teachers
Remember: Nothing is better than empowering your workshop attendees to share their experiences, takeaways, and uncertainties.
This is where the true magic happens.
So how do you do it?
Here are some questions (save this list) that you can incorporate into your next workshop:
Can you think of a time when you applied this approach successfully?
What was an experience that challenged you in this area, and what did you learn?
How does today’s content align with or challenge your current practices?
How does this approach compare to what you typically use in your work?
What are the pros and cons of using this method versus another you’ve tried?
What’s one change you can make based on today’s session?
How do you plan to use these insights in the next month?
🎤 SPEAKING OPPS
Here are speaking opportunities that you can apply for right now:
1️⃣ The NAMA Show 2025 | Link to Apply | 🚨 Deadline: Nov. 14, 2024
In-Person or Virtual (Las Vegas, NV)
Event Dates: May 7-9, 2025
The NAMA Show provides cutting-edge solutions tailored to meet the evolving needs of operators, professionals and consumers. Discover offerings designed to enhance customer experiences and redefine convenience. Connect with industry pioneers in an intimate, uninterrupted setting, explore transformative technologies and position your business at the forefront of evolving customer expectations. Convenience is not just a service – it's an experience.
2️⃣ 2025 Cascade CMS User Conference! | Link to Apply | 🚨 Deadline: Nov. 15, 2024
Online
Event Dates: February 18-20, 2025
𝘊𝘢𝘴𝘤𝘢𝘥𝘦 𝘊𝘔𝘚'𝘴 𝘥𝘦𝘥𝘪𝘤𝘢𝘵𝘦𝘥 𝘵𝘰 𝘣𝘳𝘪𝘯𝘨𝘪𝘯𝘨 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 𝘶𝘴𝘦𝘳𝘴, 𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘦𝘳𝘴, 𝘢𝘯𝘥 𝘦𝘯𝘵𝘩𝘶𝘴𝘪𝘢𝘴𝘵𝘴 𝘰𝘧 𝘊𝘢𝘴𝘤𝘢𝘥𝘦 𝘊𝘔𝘚. 𝘛𝘩𝘦 𝘤𝘰𝘯𝘧𝘦𝘳𝘦𝘯𝘤𝘦 𝘸𝘪𝘭𝘭 𝘧𝘦𝘢𝘵𝘶𝘳𝘦 𝘪𝘯𝘴𝘪𝘨𝘩𝘵𝘧𝘶𝘭 𝘱𝘳𝘦𝘴𝘦𝘯𝘵𝘢𝘵𝘪𝘰𝘯𝘴, 𝘩𝘢𝘯𝘥𝘴-𝘰𝘯 𝘸𝘰𝘳𝘬𝘴𝘩𝘰𝘱𝘴, 𝘢𝘯𝘥 𝘯𝘦𝘵𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴 𝘥𝘦𝘴𝘪𝘨𝘯𝘦𝘥 𝘵𝘰 𝘩𝘦𝘭𝘱 𝘢𝘵𝘵𝘦𝘯𝘥𝘦𝘦𝘴 𝘮𝘢𝘹𝘪𝘮𝘪𝘻𝘦 𝘵𝘩𝘦𝘪𝘳 𝘶𝘴𝘦 𝘰𝘧 𝘊𝘢𝘴𝘤𝘢𝘥𝘦 𝘊𝘔𝘚, 𝘴𝘩𝘢𝘳𝘦 𝘣𝘦𝘴𝘵 𝘱𝘳𝘢𝘤𝘵𝘪𝘤𝘦𝘴, 𝘢𝘯𝘥 𝘭𝘦𝘢𝘳𝘯 𝘢𝘣𝘰𝘶𝘵 𝘵𝘩𝘦 𝘭𝘢𝘵𝘦𝘴𝘵 𝘶𝘱𝘥𝘢𝘵𝘦𝘴 𝘢𝘯𝘥 𝘧𝘦𝘢𝘵𝘶𝘳𝘦𝘴 𝘰𝘧 𝘵𝘩𝘦 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮.
3️⃣ Frontrunners | Link to Apply | 🚨 Deadline: Nov. 16, 2024
In-Person or Virtual (Washington DC)
Event Dates: Mar 21, 2025
Frontrunners is the Mid-Atlantic’s JavaScript/Web developers conference series, featuring a full day of the best techniques and technologies in front end software development.
📼 FEATURED KEYNOTE
Watch: “How Great Leaders Inspire Action” YouTube
🍭 EAR CANDY
Listen to: “How To Diversify Your Speaking Income Right Now with Neen James” from the Speaker Lab Podcast. Apple Podcasts | Spotify
💾 FROM THE MYM ARCHIVES
Read: Why This is the Most Important Month in the Speaking Calendar...
💬 QUOTE
“Let thy speech be better than silence, or be silent.” - Dionysius Of Halicarnassus
Ready to invest in your speaking business? Here are ways we can help:
Coaching: Over the past 18 months, we’ve coached 19 speakers who ranged from I’m just getting started to I want to charge more. If you want a guided gameplan get you to the next level, then shedule a discovery call with our co-founder, Will Baggett today.
Courses: Our “Get Paid to Speak” course shows you, step-by-step, how to build a speaking business. These seven modules will put you in position to monetize your message.
If you liked today’s newsletter, be sure to like, share, and comment below.👇
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