The Secret to Staying Booked for Life

Hint: It's all about the 3R's

The 3 R’s of

I’ve never liked the term “motivational speaker”. It reeks of Ted Lasso, t-ball games and high school locker rooms. 😂

Motivation is great, but let’s get one thing straight: Companies pay speakers to address problems.

Don’t get me wrong.

Some motivation sprinkled into your keynote is a good thing. We are in the entertainment business and your audience appreciates an experience that forces them to think without thinking.

But make no mistake about it: Your value will rise (and fall) based on your ability to address corporate pain points.

Craft a message that speaks to one of these 3 R’s and you’ll build a long-lasting speaking career.

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1. Revenue

Revenue drives decision-making, and that’s true from Main Street to Wall Street.

There are two ways to play the revenue game:

• Option 1: Provide a solution that generates more revenue

• Option 2: Offer a solution that lowers costs

And actually there’s a third way:

• Option 3: Combine Options 1 & 2 💥

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2. Recruitment

Deloitte estimates that labor accounts for 50-60% of a company’s spending.

Let that sink in…

That’s 50 cents on the dollar.

In a tight labor market, companies need every possible edge to identify talent.

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3. Retention

Some quick stats for you:

• It takes 36 to 42 days to fill the average position in the United States

• 15% of human resources expenses go towards recruitment efforts

• It costs up to 40% of an employee's base salary to hire a new employee

The reinvestment required to hire vacated positions is a major cost for companies.

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The Mic Drop 🎤

Solutions get you paid.

Let’s look at a couple of examples of speech titles that address the 3 R’s:

“5 Overlooked Strategies to Identify Marketing Talent”

“The Three Most Cost-Effective Ways to Generate 2X More Leads”

Here’s the play: Leverage your work experience to craft a solution and then package it as a keynote.

Your work experience is all of the credibility you will need. 👊🏾

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We’d ❤ to hear from you, so if you have a speaking question, email it to us here.

Ready to invest in your speaking business? Here are ways we can help:

• Our “Get Paid to Speak” course shows you, step-by-step, how to build a speaking business. These seven modules will put you in position to monetize your message.

• Looking for 1-on-1 coaching? Schedule a discovery call with our co-founder, Will Baggett.

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