The 3 O's of Brand-Building

Trust me...You'll want to save this one 👇🏾

Happy Autumn, MYM Squad!

I hope all of you survived Halloween!

🗣 An important announcement: Moving forward, we’ll release the newsletter on the first Tuesday of each month so we’ll see you back here December 5. 👊🏾

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Problem Statement

As a speaker, you’re the chief marketer of your personal brand.

I don’t care what you’re speaking about, your success will hinge on people knowing who you are.

So how do you create brand awareness and convert that into contracts?

Here’s the blueprint I’ve used for every brand I’ve built. 👇🏾

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The 3 O's of Brand-Building

1. Optics

This is the launchpad.

Your optics are what the world sees when it looks at you (your brand).

So, how do I create optics, Coach Rob?

You feed the social media beast.

As a speaker, this is is why reps are so important.

Reps are the raw material for pictures and video.

🚨If you don’t remember anything else from this post remember this: Get as many video clips and pics as you possibly can every single time you speak.

Then, trickle the content out on every social media platform you use.

Heck, wait three months and recycle the content over.

Busy people get paid.

Ramping up your optics creates the illusion (until you’re actually busy) that you are in demand.

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2. Opportunities

Optics generate opportunities. Plain and simple.

The more people see you work, the more they want to give you work.

You’ll have to endure a period during the early part of your career where you’ll have vast stretches of open dates on your calendar.

I’ve been there. 🙋🏾‍♂️

And this is where most people bow out.

Keep going.

It’s coming…

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3. Operations

And finally, we get to operations.

Operations involve the management of the business that enables you to work on the business and not in the business.

This includes:

• invoicing and contracting system

• virtual assistant to handle travel, scheduling calls, etc.

• CRM for managing inbound and outbound leads

Trust me.

This is the last area of the business you should spend time on.

If you ramp up the optics and crush the opportunities, you’ll be in a prime position to build out your operations. 😉

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The Mic Drop 🎤

Be sure to save this one. 🔖

This system works for any venture you choose to pursue.

And if you have a topic you want us to break down in December, email it here.

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Ready to invest in your speaking business? Here are ways we can help:

• Our “Get Paid to Speak” course shows you, step-by-step, how to build a speaking business. These seven modules will put you in position to monetize your message.

• Looking for 1-on-1 coaching? Schedule a discovery call with our co-founder, Will Baggett.

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