Ditch Myspace: Here are 5 LinkedIn Strategies that will Boost Your Speaking Business
It’s Time to Ditch Your Myspace Account
Forget about Instagram, Facebook or the Social Media Platform formerly known as Twitter.
As of Q2 2023, LinkedIn boasts:
900 million users globally
Annual revenue of $14.5 billion
3 new members signing up every second
If you’re serious about your speaking business, you cannot afford to not (I know that’s a double negative) be active on LinkedIn.
The Algorithms
In 2020, I was named LinkedIn’s #1 Top Voice in Sports.
As a result, I get insider tips and advance notices of new features.
So, here’s the most important thing you need to know.
When you post, LinkedIn’s algorithm asks one question: Does this post start a conversation?
If the answer is “yes”, the platform is going to push it to people outside of your network.
If the answer is “no”, the post will languish in purgatory.
Okay, here’s something else:
Only post once per day.
Once.
LinkedIn is not Twitter.
And you’ll get penalized (i.e., your post won’t get juiced by the LinkedIn turbochargers) if you’re making multiple posts in a 24-hour period.
Ok, let’s get to the five tips. 👊🏾
1. Put “Speaking/Speaker/Keynotes” In Your Bio
Time to Implement: 30 seconds
Don’t turn this into trigonometry.
Let people know you speak in your bio.
2. Add “Public Speaking” to your Services
Time to Implement: 37 seconds
This ain’t organic chemistry.
See that ✏️ icon in the upper left corner of the “Providing services” box?
Click it and start typing “Public…” and the option will pop up.
Select it and give yourself a hi-five.
3. Post a Video or Pic of you Speaking Once Per Week
Time to Implement: 5 minutes
MYM client, Caytie Langford does an excellent job of this.
It doesn’t matter if the talk was yesterday or three months ago.
Just post the pic or video.
💎 One note on video - Post short video clips (30 seconds - 2 minutes) and include long text…which brings me to #4.
4. Go Long on Your Speech Recap Posts
Okay, here’s some real game.
When you post a recap, don’t write a couple of sentences and hit “Post”.
You want to go all in…talk about:
Who the client was
Where the talk took place
What you talked about
What questions you were asked after your talk ( ⬅️ this is KEY)
But why, Daron?
Because, LinkedIn measures the amount of time a user spends reading a post.
The more time they spend, the more people will see it.
Here’s an example of one of my recap posts ➡️ Speech Recap Post.
5. Add a Soft Pitch to the End of your Recap Posts
This step is going to be hard for some people.
It was hard for me.
But I don’t want to come off as a self-promoter, Daron.
I had the same hesitation. But guess what…
🤷🏾♂️ Do you want to get hired or not?
🙈 Do you want to keep answering Slack messages on weekends?
🙅🏾♂️ Do you want to keep asking your manager for pre-approval on your vacation dates?
I didn’t think so…
Copy/Paste this 👇 language and put it at the end of your posts:
If I can add value to your team as a leadership speaker, feel free to send a DM here on LinkedIn. ✉️
The Mic Drop 🎤
LinkedIn accounts for 62 percent of my paid talks.
Follow these steps and watch your business take off. 🚀
Have a topic you’d like us to explore in a future newsletter?
We’d ❤ to hear from you. Email your question by clicking here.
Ready to invest in your speaking business? Here are ways we can help:
Our “Get Paid to Speak” course shows you, step-by-step, how to build a speaking business. These seven modules will put you in position to monetize your message.
Looking for 1-on-1 coaching? Schedule a discovery call with our co-founder, Will Baggett.
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