Closing the Perception Gap: You vs. AI

Welcome to August 🥵 and that means we’re one month away from PLATFORM 2025™.

Yeah…

REALLY.

This is THE YEAR to build your speaking business. Let’s see you in Austin!

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So, I have a question for you…

Have you ever run a Personal Brand Audit with AI?

Neither had ( 😁 ) I until my business coach suggested I give it a try.

“This is going to tell you whether your online brand matches your mental brand,” she said.

So, I gave it a try…

I won’t share the responses here, but let me just say that I quickly realized I had some work to do.

By asking the right prompts, you can get a surprising—and often revealing—view of how the digital world perceives your brand.

Try these prompts to see what others might be seeing… and discover where you need to sharpen or shift.

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11 ChatGPT Prompts to Reveal Your Personal Brand Gaps

1. How would you describe my brand positioning?
   → If the AI’s answer is vague, your messaging might be too.

2. Summarize my professional expertise based on publicly available information.
   → Do your top strengths actually come through online?

3. Act as a reputation manager. Review my online presence and suggest improvements.
   → If the feedback surprises you, your profile may be underperforming.

4. What gaps exist in my online presence that I might not notice?
   → These are the blind spots holding your brand back.

5. Predict how my brand could evolve in the next five years based on my current content.
   → Is your messaging future-facing—or just repeating the past?

6. What are the key themes in my content and posts?
   → Do they match what you want to be known for?

7. Identify industries or audiences that would benefit most from my expertise.
   → This helps clarify whether you’re attracting the right people.

8. List potential speaking topics based on my work and strengths.
   → You may discover new topics you haven’t fully explored.

9. Generate a trust-building checklist for my personal brand.
   → Use this to boost clarity, consistency, and credibility.

10. Extract my core brand values from my public content.
    → What messages are you actually sending?

11. Compare my digital brand to top influencers in my field.
    → See who you're being aligned with—and whether that’s intentional.

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Why It Matters

Your online presence is your digital handshake.

It’s where first impressions are formed—and often, where decisions are made about whether to invite you in for a keynote or move on.

So yes—ChatGPT yourself.

Then start aligning your brand with the impact you actually want to make.

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Here’s What’s On Tap for PLATFORM™ 2025:

🔥 Session 1: Let’s Craft The Killer Keynote From Start To Finish

🔥 Session 2: An Insider’s Look Into Speaker Bureaus

🔥 Session 3: 5 Negotiation Strategies To Drive Connection & Boost Revenue

🔥 Session 4: A Proven Formula For Setting Your Speaker Fee

🔥 Session 5: Live Workshop: Turn Your Book Idea Into An Outline And Action Plan

🔥 Session 6: The Hot Seat: Let’s Build Solutions For Your Speaking Business

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Details

Location 📍 —> Austin, TX | Studio 919

Date 🗓 —> September 20-21 (Saturday and Sunday)

🚨 We’re less than 50 days away, so register now.👇🏾

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Ready to invest in your speaking business? Here are ways we can help:

• Community: Why stay on the Internets when you can come outside? Join a community of speakers at every stage of their business for an exclusive in-person mastermind. Sign up for PLATFORM™ 2025 (Sept. 20-21 | Austin, TX).

• Coaching: Over the past 18 months, we’ve coached 19 speakers who ranged from I’m just getting started to I want to charge more. If you want a guided gameplan get you to the next level, then schedule a discovery call with our co-founder, Will Baggett today.

• Courses: Our “Get Paid to Speak” course shows you, step-by-step, how to build a speaking business. These seven modules will put you in position to monetize your message.

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