5 Add-Ons to Bundle With Your Keynote and Get Paid More
Happy April!
I follow an account on Twitter that shows you how much of the year is remaining.
As of yesterday, we crossed the 25% completion point.
Yes, a quarter of the year is gone. 🥺
Bye bye. 👋🏾
Here’s a piece of advice: Anticipate today the excuse you’ll cite this December for why you didn’t reach your top speaking goal.
Today, we’ll take one area ….Pricing.
A common question is how do I charge more for my talks?
Let’s reframe the question: How can I create more value during the experience so the client pays me more?
🔑 To get paid more, the client has to perceive that he/she is getting more value. 🔑
Here are some add-ons to the keynote that I use to increase my take-home revenue per talk. 👇🏾
Keynote Add-Ons to Boost Your Take-Home Revenue
1. Offer to Host a Pre/Post Keynote Zoom
In case you missed it, we live in a Brené Brown world. What do I mean by that?
People are looking for connection.
We are hard-wired for connection. - Brené Brown
Your client is no different.
So, expand the surface level of opportunity for the audience to connect with you.
THE OFFER: Client’s organization gets access to a live pre- or post- keynote Zoom (or both). During the Zoom, you will dive deeper into the key points that you share in your keynote.
THE UPCHARGE: Typically, you should charge 25% of your keynote investment level for an add-on like this.
For example, if you charge $2K for a keynote, then quote an extra $500 per Zoom.
2. Add a VIP Pre-Keynote Breakfast or Dinner
I started including this option to my keynote bundle in 2022. ROughly 20 percent of my clients take me up on it. Let me tell you what it looks like.
THE OFFER: Client picks 3-5 leaders to join you for a dinner or breakfast before the keynote. You cover the costs of the dinner.
THE UPCHARGE: Estimate the meal will cost you $75 per person. Then double that number.
3. Add Leave-Behinds for the Audience
People like stuff. 🤓
And I’m not just referring to merch, I’m talking about handouts, worksheets. A simple 4-page worksheet adds a level of intentionality that justifies the client’s investment in your services.
THE OFFER: Include a custom* workbook for every attendee.
THE UPCHARGE: Estimate the printing costs and double it.
[*NOTE: Don’t try to create Scholastic workbook for AP Physics. I love to use canva.com for easy templates.]
Speaking of merch…
4. Merch it Up!
Do you have a quote that encapsulates your brand?
Well, put it on a sticker, shirt, or cap and bundle it with your keynotes. I like to use Printful and Spreadshirt.
THE OFFER: Each attendee gets one piece of your merch.
THE UPCHARGE: Take the costs of printing and double it.
5. Offer Pre and Post Social Media Campaigns
This offer works especially well for events that are optional for attendees.
Think about conferences. Encouraging people to register (and pay) to attend a conference is the #1 priority for the event team.
This type of event is in contrast to a company event.
If employees want to keep their jobs, they have to show up. 😂
THE OFFER: Include a recorded promo video for the client to share on its social channels or internal email lists OR offer to go live on their social channels for cross-promotion.
THE UPCHARGE: Your call but $150-$500 per clip is a good range.
The Mic Drop 🎤
Think of your next speaking engagement as exactly that - an engagement.
Go beyond the speech to imagine ways that you can add value to your client. Maybe try one or two of the ideas from the list above for your next talk as a trial run.
Do it for free first.
Then, take the learnings, tweak your model and include it into your next client pitch.
Let’s go take some stages this spring! 👊🏾
Ready to invest in your speaking business? Here are ways we can help:
Our “Get Paid to Speak” course shows you, step-by-step, how to build a speaking business. These seven modules will put you in position to monetize your message.
Looking for 1-on-1 coaching? Schedule a discovery call with our co-founder, Will Baggett.
If you liked today’s newsletter, be sure to like, share, and comment below.👇
Take the Stage.
Get Paid.
Buy Your Freedom.
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GOLD as always!